📊 Current Experience

Analytics and Insights Analyst II

BMO - Air Miles Rewards Program

October 2021 - Present
Toronto, ON

Key Responsibilities

  • Analyzed customer behaviour data using SQL and PySpark in Databricks to support strategic campaign planning and post-campaign analyses for key partners.
  • Developed multiple email metrics dashboards to track email campaign performance and digital metrics, delivering clean, user-friendly visualizations for Marketing and Analytics teams.
  • Presented monthly reports, PCAs, and strategic insights to multiple stakeholders including partner directors, Client Services, and Marketing teams.

Key Achievements

Team Leadership

Created onboarding plan and effectively trained 9 new team members

Process Improvement

Automated post-campaign analysis using SQL & PySpark, reducing coding time by 85%

Technologies & Tools

PythonSQLPySparkTableauDatabricksJupyterPandasNumPy